Everything You Need to Know About Private Label Clean Beauty
by Lucy Chen · Updated Nov. 21, 2022
You might have heard of clean beauty, but you are not really sure what that is? It is surely one of the buzzwords of the moment, but how well do you know the facts about it? Words organic, natural, and clean might sound the same to you, but they actually are not. If these are the questions you have been asking yourself too, then this article about private label clean beauty is definitely for you.
· What is Clean Beauty?
· The Fascinating History of Clean Beauty
· Why Do We Need Clean Standards in Beauty?
· How to Define Clean Beauty Products?
· Our Private Label Clean Beauty Standards
· Clean Beauty Future Trends
· Private Label Clean Beauty Products Manufacturing
· Bottom Line: Build Your Private Label Clean Beauty Products Now
What is Clean Beauty?
If you are looking for ways to expand your brand’s skincare sales we suggest trying out clean beauty. What is clean beauty meaning, how to transfer from your regular skincare to clean, and where to find private label clean beauty manufacturer? These are just some of the questions that are popping up in front of you! Don’t worry, we got you covered. This article will explain everything you need to know about private label clean beauty.
Clean beauty is practically a synonym for non-toxic. It is not all about those fancy labels that many brands are using, like ‘natural’ or ‘eco’. It is about the right ingredients, the elimination of those who can harm us, and making ourselves more aware of the environment.
Safety and transparency
Clean beauty is tightly connected with natural beauty, green beauty, clean ingredients, and transparency. Therefore, no harmful ingredients are used, and all those products are cruelty-free.
Safe ingredients are one of the two criteria that clean beauty should meet. This means that you can use products without fear and risk to your own health. Some brands have problems with being transparent. But the thing is – the more transparent the brand is the closer it is to the clean beauty standards.
The Fascinating History of Clean Beauty
Believe it or not, the roots of clean beauty can be found in the 20th century. Even in the early ages of the 20th century, we can find that science was gaining trust in women, so they begin using better products for their skin. Creating more effective molecules, as well as the usage of active ingredients, was bringing us to the clean beauty we know today.
The Acts of the 1970s
The real revolution begins in 1970. EU and France introduce some of the most strict regulations, following the tragic events of Talc Morphange when 36 newborns died and many others were poisoned. These events led to the French Act of 1975 as well as the EU directive of 1978 with many rules that were obligatory for brands making beauty products. However, even then chemistry was still having a strong influence, and medical beauty products were seen as something modern, while natural products were sidelined.
The 1990s Changes
The ‘90s were a really important moment for the beauty industry, as they were for fashion. That was also an era of Japanese brands, that were slowly taking their place in the beauty industry, alongside French and American beauty brands. These brands, like Shiseido, were using technology-driven active ingredients in their products. That is how we got hyaluronic acid. The influence from the east got far to France. French brands like Dior or Roc introduced ceramides, fruit acids, and retinol in their products.
The 90s were also a time when plants and nature start to appear in brand image, as them being close to nature (Clarins, L’Occitane, Klorane in France, and Origins or The Body Shop in the USA). However, that was not really the case. Their formulations definitely had plants, but they were too far away from being 100% natural.
2000s Impact
A real breakthrough for private label clean beauty products happened in the 2000s. Two big events in 2002 and 2005 changed the course of history for green beauty and natural products.
The Cosmebio Charter in 2002 set the mandatory minimum for organic products. This also set the rules about how much some products should have organic and natural ingredients to be declared as ‘clean.’ This set of rules also banned some of the ingredients in these clean products, such as preservatives, colorants, and perfumes.
When the study by Philipa Darbre was presented on Tv, everybody could hear about the potential connection between breast cancer, deodorant, and parabens. While some women were throwing out everything they have in their bathrooms, others wonder what they can do to stop this. And that is how Envoye Special program said goodbye to parabens.
2010s Embracing Healthy Lifestyle
Even though the USA is a country where only 9 cosmetic substances are prohibited(in France it is 1,383), that is where the certain revolt and clean beauty revolution started. American women wanted to live a healthier life, eat better food, and use better cosmetic products. It started to spread globally, inviting more brands to start making clean products, using good ingredients, and not testing on animals. More independent brands and individuals started making organic skincare products, such as Drunk Elephant, Glossier, and Tata Harper.
Why Do We Need Clean Standards in Beauty?
Many people are not even aware of the problems their skin can have. You become fully aware after having a breakout, after acne appeared, or after your skin becomes so sensitive.
In some recent studies, it has been shown that more and more people are prone to sensitive skin. A high percentage of people with sensitive skin also have allergies, eczema, or other concerns. If we are searching for the cause, we can easily say it is due to pollution as well as stressful lifestyle. However, there are also indications that skin can also be provoked by harsh ingredients in most skincare products.
Since people are starting to show interest in organic, vegan, and natural products, here are the benefits that these products can have not only for your skin but your overall health as well.
Clean Beauty Doesn’t Contain Harmful Ingredients
The first thing you need to know about clean beauty is that it is completely safe to use. Meaning, there are no ingredients that can be dehydrating, or that irritate your skin and cause it to become sensitive. No parabens, SLS, or PEGs, that in most cases cause irritation, dry patches, and skin dullness.
Private Label Clean Beauty Products Don’t Irritate the Skin
Women are putting on their makeup every day. Due to many harmful ingredients, like preservatives, dyes, and fragrances you can experience skin dullness, dermatitis, or even skin sensitivity. These ingredients are not good for any skin type, but people with sensitive one should definitely stay away from them.
Ausmetics private label clean beauty products don’t contain these ingredients that irritate the skin. On the contrary, you will notice that your skin looks better with more radiant and plump.
Clean Beauty is Simple
Clean beauty is pretty simple in its own definition. Its products are simply non-toxic, with a shorter and healthier list of ingredients. Since the beauty industry lacks regulations, by using clean beauty you become more aware of healthy ingredients. You can even try eliminating harmful ingredients from daily use altogether.
Clean Beauty is Enriched with Natural Ingredients
One of the biggest misconceptions about clean beauty manufacturers is that they all make 100% natural products. However, private label clean beauty doesn’t have to be all-natural to be healthy and effective.
Some natural and plant-derived ingredients in clean beauty products can do a lot of good to your skin, and overall health as well. These ingredients include avocado oil, jojoba oil, shea butter, as well as rosehip oil. They will provide the skin with moisture and enough nutrients to keep it looking nice and healthy.
How to Define Clean Beauty Products?
How to define private label clean beauty products? There are three crucial things about clean products and those are:
- Ingredients traceability
- Transparency
- Being kind to nature by recycling packages
Formulations of Clean Beauty Products
One of the most important things that clean beauty offers is ingredient traceability and also knowing that they are ‘clean’. Behind every product, you can find a short list of ingredients. The INCI (Internacional Nomenclature of Cosmetic Ingredients) is important to understand. Latin names of certain ingredients are listed in reverse order of proportion. If you are looking for certain ingredients then check the first lines on the list. Clean beauty products contain natural or organic ingredients compared to regular products that can contain synthetic ones.
You can be assured you won’t see any controversial ingredients – cancerogenic, mutagenic, or toxic ones. Moreover, ingredients potentially can be disruptors of endocrine, nanomaterials, allergy-promoting agents, and allergens.
Avoid These Ingredients - The List
This is a list of unwanted ingredients in any cosmetic or beauty product. You certainly won’t find these in private label clean beauty products.
- Mineral oils that are made from petrochemical oil
- Silicon
- Parabens and phenoxyethanol
- SLS sulfates and surfactants
- Aluminum salts
- Alcohol
- PEG polymers
- EDTA preservative
- Chemical UV filters like Octinoxate and Oxybenzone
- Formaldehyde
- Fragrances
- Butylated hydroxyanisole (BHA)
Kind to Nature as Well
Most clean beauty manufacturers are thinking about nature when they are packaging their products. Being environmentally responsible is the least we can all do, and clean beauty is showing us all how to do that properly. Their packages can be recycled, reusable, refillable, and biodegradable.
When it comes to the packaging of skin care products, these manufacturers must be choosing glass and aluminum over plastic. Since microplastics can be potentially harmful to our general health it is important to have these products packed in glass or some other safe material.
Our Private Label Clean Beauty Standards
Non-petroleum-derived chemical synthesis raw materials
- May cause skin irritation or mucous membrane
- Irritation can be toxic
- There is a risk of cancer
- Risk of photosensitivity
- Risk of instability
- Presence of reproductive toxicity
- There is inhalation toxicity
No-risk plant material
- Do not use risky botanical ingredients that may contain toxic or irritating ingredients
Does not contain restricted use risk materials
- Completely avoid limiting the use of ingredients due to the potential accumulation of damage over time
Does not contain environmentally toxic raw materials
- For environmental sustainability, no raw materials that are toxic to water and difficult to degrade are used
Does not contain endangered plant materials
- For environmental sustainability, do not use any plant material on the list of rare and endangered plants
Does not contain raw materials of animal origin
- Protect endangered animals for environmental sustainability while avoiding the risk of zoonotic viruses
Clean Beauty Future Trends
As interest in clean and non-toxic ingredients has grown so has the influence of the clean beauty movement. During the pandemic year 2021, clean beauty itself became a trend. Thanks to social media and influencers the growth of clean beauty became inevitable. Consumers start to realize the importance of choosing non-toxic ingredients and clean beauty products that are highly effective. Here are some future trends and where the clean beauty market should be.
More Brands to Start Making Clean Products
When one brand starts making a natural line of products, others want to compete as well. And that is great! The beauty industry is vast, so when clean beauty started to be more and more popular, conventional brands immediately shifted their production. They now aim towards using only clean products.
Cruelty-Free is Now The Baseline
Even though animal testing used to be a norm, nowadays it is becoming a standard. Thanks to passionate activists, consumers are now looking if some brand is cruelty-free before purchasing their product. Many brands are now going forward to get the ‘leaping bunny’ mark on their packaging and marketing materials they are spreading around.
More Vegan Formulated Products
Vegan formulas mean that some products are free not only of animal testing but also of animal-derived ingredients. Although vegan became a trendy word, for some people it represents a value. Some are looking for eco-friendly, others for sustainable, and many people want their beauty products to be completely vegan.
More Availability of Clean Products
Currently, not many online stores and retailers are offering clean beauty products. However, with the increased demand there should also be increased availability of green, natural, or clean beauty products. Consumers will play the main role here since they will be more and more interested in clean, non-toxic products.
Being Eco-Friendly
During the year of Covid-19 pandemic, many people were forced to shop online. The buying behavior completely changed during the lockdown, but that also means an increase in shipping materials. Amazon boxes suddenly became visible everywhere and that is definitely very bad for the environment. Not all of these boxes are recycled. Therefore, Amazon introduced a program The Climate Pledge, so they can produce zero carbon by 2040.
This is a good example of how to clean beauty influences the big market as well. Most of the clean beauty products are made of recycled paper and are biodegradable.
The Moment for Clean Hair Care
Skincare is the most popular product category. People want to know what is the best product for their skin: is it a moisturizer, cleanser, or maybe a serum? What we noticed recently is that clean hair care is becoming more popular. People are searching for shampoos and conditioners that are either silicone-free or sulfate-free. Hopefully, others categories in hair care will continue to make non-toxic and clean products as well.
Private Label Clean Beauty Products Manufacturing
Have you ever heard of green chemistry? Well, that is the technology that private label clean beauty uses to create the products. It is also referred to as sustainable or renewable chemistry. This method uses the principle of sustainable development and eliminates the production of potentially harmful substances.
Many private label clean beauty manufacturers are choosing to make formulations that tend to be more eco-friendly. As we know, packages that are not recyclable are bad for the environment, and that is why more brands are making shampoo bars or powder cleansers. These products are not bottled so less plastic has been used. You also get a product without preservatives.
Bottom Line: Build Your Private Label Clean Beauty Products Now
Are you loving clean beauty already? There are many reasons why it is a good decision to transfer from your regular skincare products to clean beauty. First of all, it is better for the environment. From using proper ingredients that are not animal-derived to using substances that are not damaging our ecosystem.
The ingredients that clean beauty uses are not harmful to health! Your skin will certainly have benefits but your overall health won’t be disrupted. Don’t think of it as something that doesn’t perform well. Private label clean beauty products are definitely effective, leaving your skin beautifully plumped, radiant, and moisturized. Contact Ausmetics now for private label clean beauty cosmetics now.