hair care

OEM & Private Label Hair Care

The market for private label hair care product is growing fast. Due to factors such as age, ethnicity, geographic environment and lifestyle of consumers, the colour, length, volume and health of hair also vary from person to person. That’s why different hair products are made for different hair types. Ausmetics private label hair care products ensure that our products are natural and environmentally friendly, without sulfates, sulfate-free, and vegan friendly (no sulfates, no parabens, no phthalates, no animal tests). As a cosmetics contract manufacturer, our service tenet is “Turning your ideas into great products.”


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Hair Shampoo

Ausmetics hair shampoo is cruelty-free and chemical-free made from plant-based material, which safeguards the hair from damage and replenishes the protein for delivering anti-breakage.

Hair Conditioner

We know consumers are looking to embrace their natural hair, reducing the usage of certain hair care products that are associated with the heavy use of chemicals. Therefore many companies are working with their consumers and incorporate features that is good to the environment. A lot of hair conditioner will feature cruelty-Free, paraben free, phthalate-free, and sulfate-free.

Curly Hair Products

Ausmetics curly hair products act as moisturizer for the hair and provides hair treatment that makes curly hair soft, shiny, bouncy and frizz-free. It can make your hair lustrous and create easily manageable curls.

Hair Serum

Hair serum can be applied to the hair from the roots to the ends. It is commonly available in organic and synthetic variants with low pH levels that prevent swelling and dryness in the scalp. Ausmetics Serum helps detangling and smoothening of hair, improving frizz and damage, increasing shine and protecting the hair from environmental pollution.

Hair Oil

Ausmetics hair oils contain essential vitamins, antioxidants, and hydrating ingredients that are widely chosen by consumers to strengthen, repair, and moisturize scalp and hair.

Hair Mask

Ausmetics hair masks boost hair growth, enhance texture, and help control the damage caused by excessive usage of harsh shampoos, heating tools including dryers and curlers, and chemical treatments that induce hair damage and make it lose its shine.

Heat Protectants Spray

Ausmetics heat protectants spray acts as a barrier between your hair and heat. Our formulas coat the hair cuticle and minimize the effects of heat damage, helping to manage frizz, and protecting against color fading.

Wig Care

Styling the wig

We can manufacture customized products based on your chosen ingredients and specific requirements.

Market Trend

oem private label hair care set

Shampoo products are necessities. Compared with the past few years, the market size of core shampoo categories is still expanding. The market size of private label hair care, dyeing and perm, and scalp care products has increased greatly, bringing new opportunities. The use of only one hair care product can no longer meet the growing needs of consumers. The consumption of multiple categories and multiple products has become a trend. Consumers who purchase three categories or more have increased by 30% compared to 2019.

For shampoo consumers, the most important criteria is the experience of use and the actual effects after use.

In the shampoo category, consumers have a strong demand for oil control, anti-dandruff, and anti-itching. Silicone-free and volume has become the keywords of the list, along with the increasing uses of ginger and coconut fragrance. Repairing dryness and fizziness are still the two major private label hair care products needs. The need for hair growth and dry shampoo are also on the rise.

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