– Clean Beauty is one of the most popular beauty trends of the moment, original from North America as a new trend driven by Goop and other media in the US, Clean translates as “pure”.
It stands for safety and trust, which is what many consumers and the beauty industry want today.

“For Ausmetics, pure beauty is personal care products that are carefully designed and manufactured, free from any proven or potentially harmful ingredients, using ethical ingredients and taking full account of the sustainable development of ourselves and the environment.”

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