Shampoo formula design tips

The formulation structure of shampoo can be divided into the following parts:

  • 1. Surfactant (commonly known as: foaming agent, cleaning effect)
  • 2. Conditioning agent (to make hair soft, smooth)
  • 3. Thickener (to make the product easy to use)
  • 4. Functional additives (to give product efficacy)
  • 5. Flavor preservative pigment (protecting the product and providing a sense of pleasure)

Surfactant part

1. Main surfactant: such as sodium lauryl ether sulfate, lauryl sulfate amine, and the like. The main role is to foam and clean the hair.(In all shampoo surfactants, these two are the most foaming properties, moderate cleaning power, no damage to the hair, and the most used in the shampoo market. Ausmetics shampoo also Use these two as the main surfactant.)

2. Co-surfactants: such as betaine, imidazoline, amino acids, etc. The main role is to assist foaming, thickening, foam stabilization, and reducing the stimulation of surfactants. (Becaine is selected as a co-surfactant in the Ausmetics formula. Why choose this? Betaine is derived from plants and is extracted from coconut oil. It is very mild. Together with the main surfactant, it can greatly reduce the scalp to avoiding dandruff and itching. In addition, we found that betaine has the strongest foam stability and provides users with the most comfortable experience.)

 Conditioning agent

1. Cationic components: cationic guar gum, quaternized protein, polyquaternium-10, etc. (The role is to improve the combability of the hair, bringing a soft touch to the consumer when washing the hair. At the same time, let the hair do not knotting after dry.)

2. Oils and fats include: higher alcohols, lanolin, emulsified silicone oil, etc. (The effect is similar to that of the cation, but more focused on improving the combability of wet hair. The cations are generally more focused on improving the conditioning of the hair after drying. Therefore, the formulation design of our products needs to fully consider the wet-shrinking effect and dry-drying effect of consumers during shampooing, and reasonable matching to make excellent products.)

Functional additives

There are many types of functional additives, and the following types are commonly used:

  • Glycol Distearate:

The role of Glycol Distearate is to give the shampoo a silky appearance. Ethylene Glycol Distearate is a strip of pearly pearl. Glycol Mono Stearate is a strong pearl like snow.

  • Foam stabilizer: 

It can form a film polymer on the surface of the surfactant bubble, which can make the foam stable and disappear. The role of the foam stabilizer is to extend the foaming time and enhance the washing effect.

  • Moisturizer: 

It can maintain the combability of the hair, repair the hair scales, and keep the moisture of the hair not lost. Ausmetics’ products have chosen D-panthenol, which maintains moisture in the hair, repairs hair scales, and replenishes hair.

  • Anti-dandruff agent: 

There are many reasons for dandruff, but it is widely recognized that hair is produced by the combination of oil secreted by metabolic products and external dirt to produce bacteria (Malaria), causing itchiness and inflammation of the scalp leading to dandruff.

Commonly used anti-dandruff agents in recent years: Climbazol, ZPT, OCT, etc.

Climbazol: The effect is general, but it is easy to use. Usually used in conjunction with DP-300;

ZPT: It works well, but it is easy to change color. At the same time makes hair dry and hard to wash.

( The ancient anti-dandruff agent of Climbazol, ZPT is no longer used in Ausmetics products. We have chosen a new generation of anti-dandruff products – Dihexyl (hydroxyethyl sulfonate) salt. This is a highly effective fungicide that has a strong killing effect on Malassezia on the scalp. At the same time, it has excellent skin and mucous membrane tolerance, high safety and does not harm the scalp.

  • Efficacy agent: 

Plant extract, provide nutrition for scalp hair.

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