Munyika inomhanya-mhanya yerunako uye zvizoro, kuramba uri pamberi pekutengesa curve haisi kungobatsira; chinhu chinodiwa. Patiri kufamba nepakati 2024, kuenzanisa nzira dzako dzekushambadzira nemazuva akakosha uye mafambiro kwakakosha pakukwezva vateereri uye kutyaira brand kubatanidzwa.. KuAusmetics, isu tinonzwisisa masimba eiyo indasitiri yerunako, uye kuburikidza neizvi 2024 runako rwekushambadzira karenda rakazara gwara, isu tinovavarira kukubatsira kushandisa simba rezvirongwa zvekushambadzira panguva uye zvine hutsva. Kunyangwe iwe uri kutsvaga kuburitsa zvigadzirwa zvitsva, kuwedzera influencer kudyidzana, kana kuti kushandisa mari pamusoro pemwaka, iyi karenda ichave yako yekuenda-kune sosi yekuronga yako yekushambadzira zviitiko mukati megore.
Ndira
Goredzva, New You Campaign
Ndira 1 - Goredzva
Tanga gore ne “Goredzva, New You” mushandirapamwe. Ino ndiyo nguva yakakwana yekuunza mitsara yezvigadzirwa zvitsva kana kudzoreredza zviripo. Kurudzira vatengi vako kuti vazvigadzirise ivo pachavo nezvigadzirwa zvako, kusimbisa shanduko uye kutanga kutsva. Kushandisa masocial media mapuratifomu kuitisa zvipo uye kuita nevanofurira inzira inoshanda yekusimudzira kuoneka kwechigadzirwa chako., kubatanidzwa, uye pakupedzisira, hwaro hwevatengi.
Basa Rinokosha: Tangisa dambudziko resocial media kana hashtag yekutevera shanduko yemushandisi uye nyaya.
Ndira 15 - Clean Beauty Day
Yakachena Runako Zuva inguva yakanakisa yemhando dzerunako kusimbisa kuzvipira kwavo kune zvakachengeteka uye zvinogoneka zvigadzirwa. Simbisa runako rwako rwakachena kuburikidza nezvidzidzo zvemukati, interactive social media campaigns, uye kukwidziridzwa kwakakosha.
Basa Rinokosha:
Tangisa dambudziko resocial media uchikurudzira vashandisi kugovera maitiro avo erunako akachena. Ratidza zvinoonekwa zvemazuva ese pane zvakakosha zvigadzirwa uye ipa yakasarudzika yezuva rimwe zvideredzwa kukurudzira kubatanidzwa uye kutyaira shanduko..
Kukadzi
Rudo ruri mumhepo
Kukadzi 14 - Zuva reValentine
Zuva reValentine mukana wakanakisa wemhando dzerunako kusimudzira zvigadzirwa sezvipo. Tarisa pakuunganidza zvinhu zvakakurumbira uye kupa zvakaderedzwa zvakaderedzwa. Gadzira zvipo zvinotungamira kune akasiyana zvikamu zvevatengi (e.g., zvipo kwaari, zvipo kwaari, zvipo pasi $50).
Basa Rinokosha:
– Kudyidzana nemararamiro anofurira kugadzira “Gadzirira Neni” (CURVED) mavhidhiyo ane zvigadzirwa zvako.
Kukadzi 28 - International Self-Care Day
International Self-Care Day ndiyo mukana wakakwana werunako mhando kupemberera kugara zvakanaka uye kutarisira wega. Kurudzira vatengi vako kuti vagamuchire tsika dzekuzvitarisira nezvigadzirwa zvako. Simbisa kuti zvakakosha sei kuzvitorera nguva, yakasimbiswa neyako yekutanga kuzvitarisira uye hutano zvinopihwa. Iyi nzira haingowedzere kugutsikana kwevatengi chete asiwo inosimbisa chisungo chavanonzwa nemhando yako, kuita kuti chigadzirwa chega chega chiitiko chinzwe sekudyara kwemunhu mukurarama kwavo.
Basa Rinokosha:
Launch a “Kuzvitarisira Dambudziko” pasocial media apo vatori vechikamu vanogovana maitiro avo ezuva nezuva ekuzvitarisira vachishandisa zvigadzirwa zvako kuti vawane mukana wekuhwina kwegore kupihwa kwe skincare zvakakosha..
Kurume
Mhemberero dzeZuva reMadzimai pasi rose
Kurume 8 - International Women's Day
Mishandirapamwe yeZuva raamai inogona kunyanya kushanda kune mhando dzerunako. Ipa zvakakosha kushambadza pane spa kits, skincare sets, uye zvimwe zvigadzirwa zvepampering zvinogadzira zvipo zvakakwana.
Basa Rinokosha:
Gadzira akatevedzana ezvipupuriro zvevhidhiyo apo vatengi vanogovana kuti zvigadzirwa zvako zvakaunza sei mufaro kuna amai vavo.
Kurume 20 - Zuva Rokutanga reChirimo
Zuva Rekutanga reChirimo inguva yakanakira kuti mhando dzerunako dzizorodze nekuvandudza zvavanopa. Ratidza zvigadzirwa zvako zvechitubu-themed uye kusimudzira kuvandudzwa kwemaitiro ekuchengeta ganda zvinoenderana nepfungwa yemwaka yekuvandudzwa..
Basa Rinokosha:
Tanga a “Spring Renewal” social media campaign, ine matipi emazuva ese uye zvigadzirwa zvepamusoro zvinobatsira vatengi kumutsidzira runako rwavo kumwedzi inodziya iri mberi..
Kubvumbi
Zuva rePasi Eco-Hushamwari Initiatives
Kubvumbi 22 - Zuva rePasi
Sustainability iri kuwedzera kukosha kune vatengi. PaZuva Renyika, kusimudzira zvigadzirwa zvako zveeco-hushamwari kana zivisa zvirongwa zvekusimudzira. Ipa kukwidziridzwa pane zvigadzirwa zvine inotamisa kurongedza kana zvinongedzo.
Basa Rinokosha:
– Gadzirisa chirongwa chekudzokorodza uko vatengi vanogona kudzosera midziyo isina chinhu nemutengo wakaderera.
Kubvumbi 30 - Innovation Day
Innovation Day inguva yakakosha yemhando dzerunako kuratidza kugona kwavo uye kufunga-mberi. Simbisa yako yazvino hunyanzvi uye maitiro avari kushandura iyo indasitiri yerunako. Govera kuzvipira kwako kune zvekucheka-kumucheto zvigadzirwa uye matekinoroji.
Basa Rinokosha:
Bata chiitiko chekuvhurwa chaiko kana kuti live stream ine kuratidzwa kwezvinhu zvitsva uye matekinoroji, inopa zvitarisiko zvakasarudzika kana kuwana kwekutanga kune vanopinda.
Chivabvu
Mishandirapamwe yeZuva raamai
Svondo yechipiri muna Chivabvu - Zuva raamai
Mishandirapamwe yeZuva raamai inogona kunyanya kushanda kune mhando dzerunako. Ipa zvakakosha kushambadza pane spa kits, skincare sets, uye zvimwe zvigadzirwa zvepampering zvinogadzira zvipo zvakakwana.
Basa Rinokosha:
– Gadzira akatevedzana ezvipupuriro zvevhidhiyo apo vatengi vanogovana kuti zvigadzirwa zvako zvakaunza sei mufaro kuna amai vavo.
Chivabvu 21st - World Diversity Day
Zuva reWorld Diversity Day mukana wekuti vemhando dzerunako vapemberere nekumbundikira kusiyana-siyana. Ratidza kuzvipira kwako mukubatanidzwa nezvigadzirwa zvinopa huwandu hwakawanda hweganda uye mhando. Simbisa nzira iyo brand yako inotsigira kusiyana mukunaka.
Basa Rinokosha:
Launch a “Runako Mukusiyana” mushandirapamwe une nyaya nemifananidzo kubva kune vakasiyana siyana vatengi, kuratidza kuti zvigadzirwa zvako zvinosangana sei zvakasiyana-siyana zvekunaka zvinodiwa uye zvaunofarira.
Chivabvu 27 - Zuva Rokudzivirira Zuva
Zuva Rokudzivirira Zuva rakakosha kusimbisa kukosha kwekuchengetwa kweganda muzuva. Kurudzira vateereri vako kuchengetedza ganda ravo nemishonga yako yekuchengeta zuva. Simbisa zvakakosha zveSPF uye ugovane matipi ekudzivirira kwezuva kunoshanda.
Basa Rinokosha:
Mhanya a “Sun Safety Quiz” pasocial media mapuratifomu apo vatori vechikamu vanogona kudzidza akakosha matipi ekudzivirira zuva uye kuhwina zvigadzirwa zvekuchengeta zuva nekupindura nemazvo..
Chikumi
Zhizha Zvinokosha
Chikumi 5 - World Environment Day
Zuva reWorld Environment Day mukana wepamusoro wemhando dzerunako kuti vaone kuzvipira kwavo kune zvakatipoteredza. Tora zuva rino kuti uratidze kuti maitiro ako akachengetedzeka uye zvigadzirwa zviri kuita zvakanaka papasi.
Basa Rinokosha:
Ronga a “Green Beauty Swap” chiitiko online kana muchitoro, uko vatengi vanogona kuchinjanisa chero chekare runako chigadzirwa kune dhipatimendi pane ako ezvakatipoteredza zvigadzirwa zvine hushamwari.
Chikumi 21 - Zuva Rokutanga reZhizha
Zuva Rokutanga reZhizha ndiyo nguva yakakwana yekuti mhando dzerunako dziratidze zvakakosha zvezhizha. Kurudzira huwandu hwako hwekutarisira zuva, lightweight skincare, uye inoyevedza makeup zvigadzirwa. Kurudzira vatengi kuti vazorodze maitiro avo erunako mumwaka wechirimo.
Basa Rinokosha:
Launch a “Zhizha Zvinokosha” tungamira pane yako webhusaiti uye social media, inoratidzira zvinofanirwa-zvine zvigadzirwa zvekudzivirira kwenguva refu uye runako mukupisa kwezhizha.
Chikumi 23rd - Zuva reNyika Pink
National Pink Day imhemberero ine mukurumbira yemhando dzerunako kuratidza zvigadzirwa zvepink-themed. Simbisa zvese kubva ku blushes kusvika ku lipsticks mumumvuri wepingi, uye kurudzira vatengi kuwedzera pop yeruvara kune yavo runako maitiro.
Basa Rinokosha:
Host a “Pink Runako Makwikwi” pasocial media, kukoka vateveri kuti vagovane yavo yakanakisa pink-themed makeup inotaridzika. Ipa mibairo yezvakanyanya kugadzira uye zvinokurudzira zvitarisiko.
Chikunguru
Mid-Gore Momentum
Chikunguru 4 - Zuva Resununguko
Kutengeswa kweZuva reIndependence mukana wakanakisa wemhando dzerunako kuti dzikurudzire kufara nekusimudzira-themed.. Ipa zvidzikiso zvakasarudzika kune vatengesi vako vepamusoro uye suma zvigadzirwa zvidiki-edition mutsvuku, chena, uye bhuruu kupemberera chiitiko.
Basa Rinokosha:
Host an “Zuva reIndependence Flash Sale” pawebhusaiti yako, ine zvibvumirano zveawa pane zvakasarudzwa zvigadzirwa kuti vatengi varambe vachibatikana zuva rese.
Chikunguru 29 - Zuva reNational Lipstick
National Lipstick Day inguva inofadza yemhando dzerunako kupemberera chimwe chezvinhu zvinonyanya kugadzirwa.. Simbisa mhando yako ye lipsticks, kubva kumavara matema kusvika kune asina kujeka asina kupfeka, uye kupa kukwidziridzwa kwakakosha kukurudzira kuedza uye kuzviratidza.
Basa Rinokosha:
Ronga a “Lipstick Love” chiitiko online, ine tutorials, mazano ekuchengetedza miromo, uye makwikwi apo vatengi vanogona kuratidza yavo yavanoda lipstick yekutarisa mukana wekuhwina kwegore kupihwa kwezvigadzirwa zvemiromo..
Nyamavhuvhu
Gadzirira Kudonha uye Kudzokera-kuchikoro
Mwedzi wese - Mwedzi Weutano Hwenyika
Mwedzi weNyika Wehutano mukana wakanaka wemhando dzerunako kusimudzira hutano hwese uye kuzvitarisira. Mwedzi wose, tarisa pane zvigadzirwa uye maitiro anowedzera hutano, kubva ku skincare kusvika ku aromatherapy. Kurudzira vatengi vako kuita hutano chinhu chekutanga.
Basa Rinokosha:
Launch a “Wellness Journey” mushandirapamwe, ine madingindira evhiki nevhiki akadai se hydration, hope, mindfulness, uye kudya. Ipa mazano, chigadzirwa mazano, uye kukwidziridzwa kwakakosha kunoenderana nedingindira rega rega kubatsira vatengi kugashira nzira yakazara yerunako uye hutano.
Kunopera kwaNyamavhuvhu - Kudzokera kuchikoro
Back-to-School mwaka inguva yakakwana yekuti runako runako rubatsire vechidiki vakuru uye vabereki vanotsvaga nekukurumidza, zvinobudirira runako mhinduro. Simbisa yako skincare uye makeup akakosha akanakira mangwanani akabatikana uye kubata-ups pakati pemakirasi.
Basa Rinokosha:
Tanga a “Back-to-Chikoro Runako Basics” tungamira pane yako webhusaiti uye social media, ine zvigadzirwa zviri nyore kushandisa uye kutakura, pamwe chete nedzidziso dzekukurumidza kutaridzika. Ipa zvibvumirano zvemabundle kana zvideredzwa zvemudzidzi kukwezva chikoro nekoroji.
Gunyana
Gamuchira Autumn neFashoni
Gunyana 22 - Kuwa Kunotanga
Kutanga kweKudonha inguva inoshamisa yekuti mhando dzerunako dziratidze zvigadzirwa zvadzo zvakafemerwa mumatsutso. Simbisa zvakapfuma, mavara anodziya uye skincare inotarisana nekushanduka kwemamiriro ekunze. Kurudzira vatengi kuti vagadzirise runako rwavo rwemwedzi inotonhorera iri mberi.
Basa Rinokosha:
Launch a “Fall Favorites” ficha pane yako social media uye webhusaiti, kuratidza zvigadzirwa senge hydrating moisturizers, yakadzika hues yemiromo nezvipikiri, uye inozorodza ganda marapirwo akakwana pakudonha. Ipa matipi emwaka uye kukwidziridzwa kwakakosha kuti ubatanidze vateereri vako.
Gumiguru
Ita Creative neHalloween
Mwedzi wese - Mwedzi Wekuzivisa Gomarara Repazamu
Mwedzi Wekuzivisa Gomarara reMazamu inguva yakakosha yekuti mhando dzerunako dzitsigire nekudzidzisa nezvekudzivirira nekuchengetedza gomarara rezamu.. Kurudzira zvigadzirwa zvakachengeteka kune ganda rinonzwa, kunyanya yakakodzera kune avo vari kurapwa, uye kuvimbisa chikamu chekutengesa kune tsvakurudzo yekenza yemazamu.
Basa Rinokosha:
Ronga a “Pink Zvigadzirwa zveChinangwa” mushandirapamwe, ine zvigadzirwa zvakaputirwa mupink. Bata zvikamu zvedzidzo uye nyaya dzetariro uye kusimba pamapuratifomu ako. Ipa kukwidziridzwa kwakakosha uko chikamu chechigadzirwa chepingi chinotengeswa chinopihwa kumasangano ekutsvagisa kenza yemazamu.
Gumiguru 15 - Zuva reNational Esthetician Day
National Esthetician Day inguva yakanaka yekupemberera nekuziva nyanzvi dzinovandudza runako rwedu. Mabhureki erunako anogona kukudza maaestheticians nekusimudzira zvigadzirwa zveganda uye marapirwo.
Basa Rinokosha:
Sangana ne "Sangana NeveAestheticians" akateedzana pamapuratifomu ako enhau, kuratidza nyanzvi dzine hunyanzvi kuseri kwemasevhisi emhando yako. Ipa kushambadza kwakakosha pakurapa kwakabhuka pazuva rino uye suma zvigadzirwa zvegiredhi zvehunyanzvi.
Gumiguru 31 - Halloween
Halloween mukana unonakidza wemhando dzerunako kuti varatidze zvavanonyanya uye zvekugadzira makeup zvigadzirwa. Kurudzira vatengi kuti vaedze nekushinga, kutaridzika kunotyisa uchishandisa yako mhando yehunyoro, zvizoro zvemhando yepamusoro.
Basa Rinokosha:
Host a “Hauntingly Akanaka” makeup contest pasocial media, kukoka vateveri kuti vagovane yavo yakanyanya kugadzira Halloween inotaridzika vachishandisa zvigadzirwa zvako. Ipa mibairo yekuchinja kwakanyanya uye kunoshamisa.
Mbudzi
Black Friday uye Cyber Monday Kutengesa
Mbudzi 1 - World Vegan Day
World Vegan Day mukana wakanaka werunako mhando kuratidza kuzvipira kwavo kune hutsinye-husina uye vegan runako zvigadzirwa.. Ratidza yako chirimwa-based formulations inovimbisa runako pasina kukanganiswa.
Basa Rinokosha:
Launch a “Vegan Runako Favorites” mushandirapamwe, kutarisa zvigadzirwa zvako zvevegan nezvakakosha zvinopihwa. Dzidzisa vateereri vako nezve mabhenefiti evegan runako kuburikidza nesocial media posts uye blog zvinyorwa, kukurudzira shanduko kune mamwe ehutsika kushandiswa.
Mbudzi 24, 2024, uye November 27, 2024 - Black Friday uye Cyber Monday Kutengesa
Aya ndiwo maviri emazuva makuru ekutenga egore. Ronga kukwidziridzwa kukuru uye kuderedzwa kutyaira kutengesa. Uyu mukana wakanaka wekukwezva vatengi vatsva uye kujekesa kunze kwekutanga gore risati rapera.
Basa Rinokosha:
Shandisa email kushambadzira kutumira macode ekutanga kuwana kune vatengi vakavimbika.
Zvita
Yezororo Mwaka uye Gore-Kupera Reflection
Zvita 25 - Kisimusi
Kisimusi inguva yemafaro ekuti verunako varatidze mweya wavo wezororo nekusimudzira kwakakosha pamaseti ezvipo uye zvinhu zveumbozha.. Kurudzira vatengi vako kuti vazvibate ivo nevadiwa vavo nezvigadzirwa zverunako zvakarongedzerwa zvakakwana pakupa zvipo.
Basa Rinokosha:
Tanga a “12 Mazuva Erunako” countdown, kupa chibvumirano chitsva kana kuratidza zuva rega rega rinotungamira kuKisimusi. Isa miunganidzwa yezororo ine mashoma-edition uye masumbu akasarudzika anoita zvipo zvakakwana, kuwedzera mufaro uye kunaka kwemwaka.
Kutanga kwaDecember
Nguva yezororo yakakosha kune mhando dzerunako. Tarisa pazvinhu zveumbozha uye seti yezvipo. Zvakare, tora mukana uyu kufungisisa kubudirira kwegore uye kugadzirira gore rinotevera netarisiro yezvigadzirwa zvinouya kana hutsva..
Basa Rinokosha:
Gadzira inopindirana online advent karenda uko chigadzirwa chitsva kana kuderedzwa kunoratidzwa zuva nezuva.
Mhedziso
Nekushandisa zvine hungwaru aya mazuva akakosha uye zviitiko mukuedza kwako kushambadzira, iwe unogona kuwedzera zvakanyanya kuoneka kwechigadzirwa chako uye kukwezva. At Ausmetics, isu tinopa epamusoro-tier OEM zvigadzirwa zvinogona kugadzirwa kusangana nezvinodiwa zvemishandirapamwe yako, kuve nechokwadi kuti mipiro yako inoshanda sezvairi kukwezva. Ngatigadzirirei 2024 gore rinokosha remhando yako neaya akanyatso kurongwa ekushambadzira ekutanga.
FAQ
Q1: Ndingabatanidza sei kushambadzira kwedhijitari nemaitiro echinyakare ekushambadzira?
Batanidza kushambadzira kwedhijitari uye kwechinyakare nekuona kuti mishandirapamwe yako yakawanda-channel uye inoratidza inopindirana meseji pamapuratifomu ese.. Shandisa zviono zvepamhepo kuzivisa zviitiko zvisiri pamhepo uye zvinopesana.
Q2: Ndeapi mamwe maitiro ekutengesa-anodhura ekushambadzira emhando diki dzekunaka?
Zvemhando diki, Izvo zvakakosha kuti utange huvepo hwakasimba pasocial media uye kutaurirana zvakananga nevateereri vako pamapuratifomu se Instagram uye TikTok.. Kuita mukudyidzana nevanokurudzira uye kukurudzira-zvinogadzirwa nemushandisi zvinogona zvakare kuunza kudzoka kwakakosha pakudyara..
Alice Zhang
Product Marketing Consultant
A seasoned consultant, Alice Zhang brings her profound expertise in market analysis and consumer behavior to the table, helping beauty brands carve out their niche in a competitive landscape. She has an exceptional ability to translate her comprehensive knowledge of industry trends into powerful marketing campaigns, providing clients with tailored strategies that position them for sustained growth and influence.
